A few months ago, I read “Web Form Design” by Luke Wroblewski, and then had the opportunity to hear him speak at the UI16 conference. I was hooked on what he had to say because, for the last three years, I have been responsible for designing web forms for a large-scale website. Part of my work is to enhance user experience and improve form submission rates. As Luke puts it “…forms make or break the most crucial online interactions” for user activities such as checkout, registration, and data input. Continue reading…